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ROB CASILLAS | EXECUTIVE CREATIVE DIRECTOR | AD
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Everyone wants to do his or her part when it comes to saving the world. But, lets face it; saving the world can be hard work. With the eco-hybrid Kia Niro, everyone can be an eco-warrior.

Watch Melissa McCarthy during the Big Game as she sets off on a mission to save the planet. Unfortunately, she finds out the hard way that it's not easy to be an eco-warrior. Luckily, she drives the 2017 Kia Niro. With over 40 MPG, it's a smarter kind of crossover.

The spot was named the #1 Super Bowl commercial by the USA Today Admeter and by YouTube’s AdBlitz. It garnered more than 25 million views. The campaign generated more than 886 million impressions.

Heated and Cooling seats in the 2017 Kia Niro keep the driver and passenger comfortable with their own temperature options. Do you speak penguin? Melissa McCarthy does in her Kia Niro.
The 2017 Kia Niro features a backup camera, so that you can monitor whatever is chasing you. Melissa McCarthy is in a tough spot. Will she make it out in one piece?

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