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ROB CASILLAS | EXECUTIVE CREATIVE DIRECTOR | AD
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While all eyes were on Brazil during the World Cup, thousands of Brazilians went unnoticed: The homeless. In São Paul alone there’s an estimated 15,000 homeless people on the streets. 

This photo series places homeless Brazilians on soccer trading cards, in an effort to raise awareness on a very important issue. While billions of dollars were spent on new stadiums that year, thousands of homeless went unseen. This project was a collaboration with Pachi Tamer, founder of onedollardreams.org.

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